Olivia Kim is a multi-hyphenate woman—vice president of creative projects at Nordstrom, style maven, mother—but above all else, she's a New Yorker. For her new collection with Nike, titled “No Cover”—a nod to the cover charge of New York nightlife—Kim journeyed back to the “fun, playful” streets of New York to create a nostalgic collection sourcing vibrant '90s colorways and timeless Nike silhouettes.
“The capsule is a perfect confluence of classic Nike and Jordan designs with Olivia’s style rooted in the rave and hip-hop styles defining that era,” the brand explained in a press release. “Think '90s subculture in New York where DIY fashion reigned the streets and youth culture everywhere was reclaiming their childhood through sartorial expression.”
Inspired by the wardrobe she wore as a teen and Nike sneakers of the era, Kim designed an apparel collection that features tees, a puffer coat, hoodies, sports bras, and Nordstrom-exclusive pieces that reference the iconic Betty Boop. Kim also reimagined five classic Nike silhouettes—Air Force 1, Air Jordan IV, Air Mowabb, Air Footscape and Air Max 98.
For Kim's iteration of the Air Force 1, she coated the New York staple in royal blue corduroy with a bright yellow swoosh to salute the New York streets. Next in the lineup is the Air Mowabb, made for both running and hiking, which Kim designed in a brown and black colorway with teal and red accents. The Air Footscape features a fun pink and zebra print that “unites a universally downtown punk attitude found on St. Marks in the East Village all the way to the underground energy of Tokyo.” You can't talk New York's club scene without saluting Jamaican culture, which Kim references on the Air Max 98 with the country's signature colors: red, green and yellow. If you like your sneakers simple, the “Black Cat” Air Jordan IV arrives in black-on-black with textured accents on the heel.
The Nike by Olivia Kim creative campaign also stars Olivia, athlete Megan Rapinoe, model Binx Walton and director-writer John Waters who showcase the different attitudes each sneaker evokes.
The full collection is all yours on October 31st exclusively at Nordstrom's in-house Nike boutiques and Nordstrom.com before it hits global retail shelves on November 8th.
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