Curious little fact: there's no word in the Italian language for “privacy.” It's a culture of togetherness that makes Italy and its people so endearing. And while the COVID-19 pandemic has certainly put a stop to the evening passeggiata and large, festive gatherings, Dolce & Gabbana recognizes that the spirit remains, if only a casa.
Launching today on Instagram, the fashion brand's #DGFATTOACASA/”Made at Home” initiative explores how the shared experience of lockdown has united us all, while celebrating Italy's rich tradition of handmade crafts and their domestic roots. The program, an extension of its Amore for Scientific Research campaign, enlists the brand's artisans and other friends of the house to hold digital workshops, encouraging us all to embrace our own creativity while in isolation. Funds raised will support the Humanitas Foundation for Research, specifically the work of its president, Professor Alberto Mantovani, regarding immune system responses to COVID-19. The initiative is also an extension of the brand's Amore for Scientific Research project, which provided significant funding to Humanitas University in February.
The brand has also partnered with INTESA San Paolo Bank to facilitate crowdfunding. The bank takes no commission, ensuring that every dollar donated will be paid in full to the university. “Thanks to the support of Dolce&Gabbana, research in Humanitas will continue to be focused on cells involved in innate immunity and on some of their molecules which behave as functional ancestors of antibodies,” says Prof. Mantovani. “A better understanding of this field can pave the way to diagnostic interventions, such as disease severity biomarkers, and therapeutic approaches, thus contributing to the solution of a global problem.”